In Gamification Podcast #2 I argue that Pleasure should be incorporated into the marketing mix (along with Product, Price, Place, Promotion and Positioning). Check out the video below and let me know if you agree.
Pleasure is the New Marketing: Gamification Podcast #2
August 17th, 2010 
GabeZ GSummit 2012 Coming Up in June!
Gamification Co will be hosting it's second Gamification Summit in San Francisco on June 19-21. Join keynotes and design intensives from top businesses and creative professionals to learn how the new science of engagement is rewriting the rules of product design. Register Now! We look forward to seeing you there!
Posted in Gamification 
Tags: 5 ps, game mechanics, Gamification, marketing, musings, pleasure, product design
