New Video on the Business Value of Fun

Gamification Co CEO, Gabe Zichermann, recently spoke at the Sustainable Brands conference in Monterey, CA. His talk goes over some of the more interesting uses of gamification as well as the value proposition to brands and companies. At a easily digestible TED style 18 minutes, the video is well worth the time.

Gamification Co will be hosting it’s second Gamification Summit in New York on September 15-16. Join keynotes from Gilt Groupe CEO Alexandra Wilkis Wilson and 42 Entertainment’s founder, Susan Bonds, to learn how the new science of engagement is rewriting the rules of product design. For Gamification Blog readers, use discount code GCOBLOG for 25% off at http://gsummit.com/register. We look forward to seeing you there!