Oxford University Press has announced a partnership with game developer SecretBuilders to promote the publisher’s “50 Great Reads Before 15” initiative. The partnership will produce a series of web and mobile games meant to transform classics like Alice in Wonderland and Macbeth into interactive learning experiences for kids and teens under 15. Laura Pearson, General Manager of Oxford’s American English Language Teaching Group, states the partnership is done out of a desire to appeal to the tech-infused millenial generation: “We look forward to innovating the learning process and making our timeless classics more accessible to the coming generations of digitally savvy kids.”
Alice in Wonderland will take the honor of being the initiative’s first mobile game as The Alice in Wonderland Difference Game, which takes players through the classic by spotting the differences between two themed images. The “50 Great Reads Before 15” Games will be available online in the SecretBuilders’ digital game platform in “The Bookworms Club” section, which will feature a new Oxford Classic each week. The mobile games will be available on most mobile platforms and have new game releases every month. Will games with literary characters actually make kids read books again?
via PRNewsWire
[…] you least expect it from hop on the bandwagon of engagement design. Today Gamification.co announced that Oxford University Press has started a collaboration with game developer SecretBuilding in order […]
[…] you least expect it from hop on the bandwagon of engagement design. Today Gamification.co announced that Oxford University Press has started a collaboration with game developer SecretBuilding in order […]