This past weekend Natasha Singer at the New York Times tried her hand at summarizing Gamification in a short form piece. Setting aside the obvious fact that to cover an industry as broad, big and rapidly growing as ours is tough at best, the lack of common sense in the piece is glaring. My favorite [...]
Archive for the ‘Media’ Category
NYTimes earns the fail badge
February 7th, 2012 
GabeZ 
Posted in Gamification, GSummit, Media, Uncategorized 
Tags: game design, Gamification, Margaret robertson, Media, New York Times, nyt, nytimes 
2 Comments »
Pepsi Gamifies “The X-Factor”
October 18th, 2011 Jeff Lopez Pepsi has teamed up with The X-Factor, Simon Cowell’s new foray into TV singing competitions, to create Pepsi Pulse and Pepsi Sound Off, two gamified social media platforms that allow viewers to compete and communicate while watching the show. There has been some side conversations of the gamification of social TV, but this is the first time [...]
Posted in Gamification, Media Tags: AdAge, Gamification, Gigya, Pepsi, Pulse, Simon Cowell, SoundOff, television, tv, X Factor 1 Comment »Are 4G Networks Worth It?
September 30th, 2011 GabeZ Most smartphone users (i.e., mostly everyone) have been getting excited by mobile providers new claims on their 4G networks. The speeds are supposedly incredible and who could resist the possibility of downloading a full-length HD movie right to your phone? But before you get too jazzed, you might want to check out the recent post [...]
Fun from Norway: Volkswagen Roulette
August 26th, 2011 Jeff Lopez Are Scandinavians just more fun? From the same region that introduced the world to interactive billboards and the Speed Camera Lottery, Norway’s Volkswagen just completed a campaign that uses a game to demonstrate the fuel efficiency of the new Volkswagen Golf BlueMotion. The question the campaign set out to answer was how do you make an abstract advantage [...]
Posted in Gamification, Media Tags: BlueMotion, interactive billboards, Speed Camera Lottery, Volkswagen No Comments »
Weekly Recap: gamification around the web
July 22nd, 2011 admin In gamification this week, we have interesting stories on game mechanics influencing everything; uttering the “G word” at Casual Connect; a new gamified application to help with college applications; and the importance of onboarding in today’s rapidly changing digital envrionment. Also check out today’s Google Doodle in honor of Alexander Calder. I don’t think every [...]
New Journal for the Science of Games for Health
July 19th, 2011 Jeff Lopez Announced last week, Games for Health: Research, Development, and Clinical Applications (G4H) is a new peer-reviewed journal investigating research into the field of games for health. Games for health as a field has largely been focused around industry events such as the Games for Health Conference–which recently celebrated its seventh year–and the serious games community. [...]
Posted in Cool Companies, Gamification, Media Tags: debra lieberman, Games for Health, Gamification, gamification for health, Jeff Lopez, Keas, NextJump, Zamzee 2 Comments »
The Globe as Platform: Buckminster Fuller’s ‘World Game’
June 30th, 2011 Eric Bruenner Gamification is a tricky subject to quantify. As a conceptual region within the modern mind-map its just about brand new, yet games and play have probably been around since the dawn of man. Even a simple question at the heart of gamification–how long have people been using play mechanics to make things fun?–is more difficult [...]
J.K. Rowling Reveals Secrets with Pottermore
June 28th, 2011 Danyell Thillet Muggles take notice – JK Rowling has found another way to extend the Harry Potter franchise with an new interactive, gamified site: Pottermore. The mysterious new website promises to be “an online experience where you can explore the stories like never before”. The landing page is so far very sparse, with only an introductory video from [...]
Posted in Gamification, Media Tags: exclusivity, Harry Potter, interactive, J.K. Rowling No Comments »Weekly Recap: gamification around the web
June 11th, 2011 admin This week’s recap covers some great media content. Saatchi & Saatchi S produced a good introductory video on gamification and the power of games, Mashable looks at implementing SCVNGR for marketing, TNS Global asks the question, “Gamification: Future or Fail?”, and Kaila Colbin of Minimonos argues for “fail”. Also, Gabe Zichermann’s talk from TEDxKids at [...]
Gamifying Blog Comment Killers at Business Insider
There is a long and painful relationship between gamification and blog comments. Ever since my Google Tech Talk, I’ve been using blog commenters as an example of Killer behavior in social app settings. Check out the video below to see what I’m talking about – skip ahead to 23:16 if it doesn’t do it for [...]