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Gaming the System – Split or Steal Style

by Justin Schier, Chief Creative Officer Dopamine Inc. @justinschier

If you’ve never experienced the British TV phenomenon phenomenon known as Golden Balls, it’s worth watching a bit, even for kitsch value. Even though it went off the air in 2009, there are hours of it available on YouTube. It was basically a just-as-shlocky, slightly more sophisticated version of Deal or No Deal.

Most TV game shows cleverly combine chance and skill to create compelling entertainment, such as The Price is Right, Wheel of Fortune, and even Jeopardy. The first rounds of Golden Balls are pure lottery-style chance, but the interesting part comes when the game is whittled down to just two players and a large amount of money is on the table.

The finalists face each other in a variation of the Prisoner’s Dilemma, named by Albert Tucker in his 1950′s game theory writings. They must either trust each other in order to split the pot, or attempt betrayal and try to run away with the entire amount. But if BOTH attempt betrayal, both walk away with nothing.

Watch this and you’ll get it.

My favorite parts:

  1. When Ibrahim calls Nick an idiot over and over.
  2. When it becomes apparent that Nick is far from an idiot.
  3. The host calls £13,600 “wealth”, but that’s beside the point.

I’m certain Nick had it all figured out long before his appearance on the show. Ibrahim falls into the trap set by the game’s creators, but Nick figures out a brilliantly simple combination of psychology and logic that will ensure a “Split” outcome. When the final moment arrives, Ibrahim is almost mind-controlled into choosing “Split”, which Nick does as well, as he planned from the beginning. Each walks away with £6,800, and all is well.

Nick is obviously a good person, and truly did game the system. He had such control over the situation that he could have easily double-crossed Ibrahim at the very end and walked away with all the money, but he didn’t. Try and name another game show where there are two winners instead of one.

Is this an inherent weakness in this particular game’s design? Yes and no. This kind of trick probably wouldn’t work repeatedly on subsequent pairs of contestants, since they would still be just as likely to betray each other. However, Nick did create a unique, first time hack that just took a little bit of clever but honest convincing. Well, honesty wrapped up in a big lie that is.

To bring all this a little closer to home, are there things you can do to make your gamified experience hack-proof? Of course you can come close by thinking like a hack and a cheat, and closing loopholes as best you can. But on the other hand, in a situation like a game show, doesn’t it add to the fun when a perfectly legitimate hack like this is possible? Cheers to Nick for figuring it out, and stealing the show’s biggest secret.

If that kind of “wealth” was on the line, would you Split, or Steal?

PS – I had thought Simon Pegg’s career was going so well, but I guess he has to host TV game shows to make ends meet. He’s looking a bit old, too.

GList – Adeo Ressi of the Founder Institute on Better Entrepreneurship with Gamification

Today in our ongoing GList, we’re featuring Adeo Ressi. In the tech world, startups are a dime a dozen. Many become huge successes but many more eventually fail. For the few success who were lucky enough to be apart of a startup accelerator, what aspects enabled them to succeed where nobody else could? Sure, one could attribute it to innovative ideas, hard work, excellent mentorship, and concerned investors but the Founder Institute has another trick up its sleeve.

That’s right: Gamification. The Founder Institute has discovered how to use gamification as the word’s largest startup accelerator/incubator to assist in bringing great ideas and dreams into fruition. This year at GSummit, come see Adeo Ressi, founding member of TheFunded.com and the man who runs the Founder Institute. Adeo will be speaking about the Founder Institute’s use of gamification and metrics to increase performance and participation among individuals and entire teams. Discover how these techniques were pioneered and used and learn some secrets of entrepreneurial success for your own organization.

GSUMMITx Meetup Launches with a Bang in London

 

We held our first GSUMMITx in London this April 30th. Thanks to our venue sponsor, Capgemini, we were able to host a great meetup with over 40 people. Gabe Zichermann kicked it off with a fantastic talk. His three F’s were resounding in our collective heads afterward “Fun, Friends and Feedback”.

 

Next up with my demo of my own startup, Leaderboarded, where I showed how creating your own leaderboard lets you sway the herd using positive feedback and peer pressure. Well done to Scott Sinclair who won the Twitter leaderboard for the night! See the full GSUMMITx London leaderboard here.

 

We ended with a ‘Play for a Cause’ gamestorming session where we invited David Crane from idea to pitch a challenge to the audience. The international debate education association is a charity that seeks to improve the volume and quality of debating skills among young people across the world. Their challenge to us was to find ways to broaden digital and online engagement with debating. The audience teamed up, to come up with ideas on how David could attack the challenge. Then we all voted for our favorite ideas – in reverse order, a la Leaderboarded, they were an online “debating avatar”, a debating ‘rap-battle’ app and #1 was an ‘instagram for debate’ app – where you soundbite a friend who expresses a point well. The idea team will be looking at how to make them a reality and bring the three F’s into the world of democracy and debate.

 

Overall, GSUMMITx London was a huge success. Thanks to everyone involved! We look forward to taking the momentum from this meetup to the main event– the Gamification Summit 2012 in San Francisco this June 19-21. I hope to see you all there.

 

Check out this fantastic video from GSUMMITx London thanks to Nyk loates, ASE and Capgemini:

 

New Examples of Gamification – May 1, 2012

Hello GCo Readers! This week we have three new gamified health products added to the GBase:

  • Cellnovo – a gamified diabetes tracking package with a mobile handset, web app, and insulin pump
  • HealthPrize – a medicine adherence application that rewards you for taking your medicine
  • Hubbub Health – a social health network that combines gaming, daily challenges, and a community to promote physical and mental wellness

Submit your own knowledge of gamified products here and earn a discount towards our GSummit event this June!

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Gamification Roundup – April 30, 2012

This week on the Gamification Roundup, we got loads of tips! When looking at gamification, it is important to keep some best practices and methods in mind. This roundup encompasses that into ways of using gamification for healthcare, sustaining gamified communities, business to business marketing, and even user experience design. In light of all these tips, Badgeville has also released a series of gamification frameworks for fast and rapid deployment so as to do all the work for you! Check out the full roundup after the jump

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Zoosk Utilizes Gamification to Improve Online Dating

With millions of members from all over the world, Zoosk is already one of the most popular online dating communities. Now the company is adding some gamification elements to encourage more connection and improve the overall user experience.

Considering that 75 percent of Zoosk users are under the age of 35, adding some game mechanics to the online dating platform seems to make a lot of sense. In this interview, Zoosk CEO Shayan Zadeh discusses some of the new gamification features.

As Zadeh points out, gamification isn’t a new idea, it is just being used in new ways. In this case, Zoosk is using its virtual currency system to build incentives that enhance the user experience. For instance, its popularity system guides users toward deeper engagement, leading members to reach out to each other, send more interesting messages, or even purchase virtual currency to advertise their profiles.

Active users receive more profile views, more messages, and more friend requests. Besides naturally making the system work better, all of these inbound attentions also add up as points towards that user’s popularity. Since points are only awarded for inbound actions, the system encourages members to write thoughtful messages that will result in a response. Along with satisfying an inner need for “popularity,” the addition of game mechanics creates an additional incentive for actions that will also lead to a better experience and better results in the long-term.

“What we have learned from our experiments with gamification is that you can get more out of the system both for the users and for the business,” Zadeh says. “For example, providing a positive feedback loop on ‘good engagement’ to our users has not only given them more incentive to engage with the product, but also has been driving the members to send more thoughtful messages.” According to Zadeh, there’s more gamification on the way. After some further testing, Zoosk plans to implement additional enhanced gamified features.

Perhaps they’ll implement some gamification into their matching algorithm!

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GList – Foldit’s Seth Cooper on Solving Problems with Gamification and Crowdsouricing

Today in our ongoing GList, we’re featuring Seth Cooper of Foldit. In the gamification world, Foldit is a popular example for one of the best applications of gamification to solve problems. Did you know that earlier this year, the Foldit team actually achieved the world’s first crowdsourced-designed protein? The power of crowdsourcing is immense and Foldit has shown the great possibilities that could be achieved when you combine large groups of people and gamification. Foldit was done in the name of science so how can we take lessons learned and leverage it towards our business?

Seth Cooper, the co-creator and lead designer of Foldit, will be speaking at this year’s GSummit about his experience developing Foldit and analyze his early successes  (and his mistakes) with Foldit. Seth’s analysis about his work on Foldit will also lead into a discussion about the future of crowdsourcing and gamification as it affects economics, business, science, government, and society. Seth sees a view of humans and machines working in unity in the future but let’s just hope that the gamification of Skynet never happens.

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Gamification Roundup – April 23, 2012

This week on the gamification roundup, we got quirky news and some successes in the gamification industry. On the quirky side, Domino’s Pizza Hero game is being used as a recruitment tool and an interesting concept of making games more passive called “Telefication” is being discussed. In the gamification industry,  Blue Shield healthcare is reporting 80% participation in their health programs and the first gamified casino loyalty program by Gigya and Boyd Gaming has been released. Check out the full roundup after the jump.

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Chasing Solar Storms on a Wing and a Game

When scientists at the Royal Observatory Greenwich began analyzing data from the STEREO (Solar TErrestrial RElations Observatory) Spacecraft,  they knew it wasn’t going to be an easy task.  The craft, which uses two near-identical satellites to reveal solar storms in 3D, has already transmitted over 100,000 images of solar activity…almost 25 terabytes of data!

It didn’t take the project team long to figure out they were going to need a little manpower if they were going to get through the data overload.  Fortunately for them, Zooniverse.org had a plan.

Armed with awesome game mechanics and over half a million eager “Citizen Scientists,” Solar Stormwatch was soon ready to tackle the immense task of studying the images and identifying possible solar storms.

But as exciting as the prospect of study massive solar storms can be, the actual analysis is not as easy as it seems.  In order to make the most of their legion of volunteers, the Royal Observatory staff needed to find a way to train non-scientists to translate data quickly.

Enter My Solar Stormwatch.  New Recruits to the Stormwatch team undergo video training, where they earn badges, complete tutorials, and play games designed to teach them in a fun way to understand and interpret the STEREO video data.  As players increase their knowledge, they unlock new games of increasing difficulty.  The site also has a member forum, a Flickr site where members can share photos, and an extensive resource center for teachers.

It’s a no-brainer.  Using game mechanics, stunning graphics, and real science, Solar Stormwatch satisfies both the users and the scientists.  The scientists have an army of willing volunteers, doing the grunt work of reviewing data for free.  And the Citizen Scientists?  Well, Jo Echo Syan, a member since February 2009, said it quite eloquently:

The cool thing is, I am welcome, allowed to ponder, be amazed and explore not only a subject previously inaccessible to me, but it has also enabled me to respond and take a new approach to my work as an artist.

The key to crowdsourcing is to engage the crowd, whether they’re studying solar storms,  matching whalesong, or searching for alien signals with SETI. The field of gamified crowdworking has received numerous academically-funded, major media boosts over the years, through the work of Luis Von Ahn on projects like Google Image Labeler (a great, early gamification example) or the recent triumphs of Foldit. Without the game elements, most (if not all) these projects would likely be impossible – an exciting trend that’s sure to yield even more discoveries in the near future.

Awesome/Awkward Merit Badges

From the ever-hilarious site Pleated Jeans – a bit of badge levity. This time, awkward merit badges. Can you work some of these into your next gamified system? How many have you earned already today?

Awkward Merit Badges, (c) Pleated-Jeans.com

 

Hat tip to Michael Archuleta.

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