Loyalty campaigns have traditionally been the domain of big business (frequent flier plans, credit card points, etc). Except for the dominant model of buy-ten-get-one-free, campaigns are typically expensive and complex with entire agencies and businesses devoted to their design and operation. In today’s article from Econsultancy, our own Gabe Zichermann looks into “Gamification and small…
This week in gamification: a framework for gamifying user interface and user experience, Keas comes out of stealth to reveal a game that keeps you healthy, an overview of how gamification is influencing how we watch TV, and to connect them all, Econsultancy asks the question, “Is everything a game?”
Increasingly, cable television has been threatened by alternative outlets like Hulu, NetFlix, and Apple TV for viewership and advertising. Hulu’s freemium and the ease of use of Netflix are far more engaging than channel surfing on Cabletown ever could be (not to mention cheaper). In his most recent post on Econsultancy, Gabe Zichermann argues that games represent…
Today Econsultancy realized a Q&A with Laurie Petersen and Gabe Zichermann about gamification, fun and metrics. In the piece, Gabe discusses which metrics really matter, how to make gamification sustainable, unusual examples of gamification and the future of Zynga and engagement as a whole. You can read the entire Q&A here.
