GamEffective Raises $7 Million for Employee Training

While gamification is no longer a revolutionary way of training employees, the start-up GamEffective is claiming that their take on the trend is a fresh one. The company, which operates out of offices in both North Carolina and Israel, boasts some large-scale customers like Microsoft and Ebay. They’re confident in their ability to boost employee performance across the board with their no-code integration.

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EGC’s 2015 Analysis of The Gamification Industry

Enterprise Gamification Consultancy has released its latest report on companies that offer enterprise-grade gamification, engagement, and behavior modification platforms. The report offers insight into the gamification industry through data driven analyses across 100 data points. In addition, it provides a comprehensive overlook at the major players in the market, ranking each through an overall gamification platform score.

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Even Ninja Monkeys Like to Play: Walking Through Gamification with Andrzej Marczewski

Last week, we feature Capgemini solution designer and author, Andrzej Marczewski to discuss his newly released book, “Even Ninja Monkeys Like to Play: Gamification, Game Thinking & Motivational Design”. Andrzej’s new book serves as a guide to using gamification as well the theories and concepts on which gamification is built upon.

Watch the full interview below to learn about:

  • What was Andrzej trying to address in his new book that was previously missing in other gamification literature?
  • How does Andrzej vision of user player types differ when compared to Bartle’s version?
  • Is it possible to develop a test to discover each player style and subsequently merge them together?
  • What are some of the barriers one has to overcome in order to get “buy-in” for Enterprise Gamification inside corporate organizations?
  • What are the recent developments for gamification across Europe?
  • How does Andrzej respond to companies who explicitly states they want gamification but in actuality want a game?
  • What is the origin story for naming the book title?

Special Bonus: Catch Andrzej Marczewski and Gabe Zichermann at the Gamification World Congress 2015 by entering special code “dopamine” to get a special 25% discount on tickets!

Watch the video, listen on the audio podcast or subscribe to our iTunes channel below. Be sure to catch our next episode of the Gamification Revolution.

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T-Mobile Gamifies Corporate Travel With Points2Points Platform

Corporate travel is a necessary, but expensive, part of doing business. It’s made all the more expensive when employees don’t follow corporate policies intended keep travel costs at a minimum. T-Mobile used gamification platform, Points2Points to boost employee engagement in corporate travel policies. The effort not only improved compliance and saved the company money, it also ended up supporting the planting of trees in a part of the world damaged by deforestation. T-Mobile learned that an environmental reward can be a great employee incentive.

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Verizon Franchise Finds Employee Engagement Winner with FantasySalesTeam

It’s hard to overstate the popularity of fantasy sports. Many Americans spend considerable amounts of time tweaking their assembled teams of athletes in a virtual competition against other players. They do it out of the fun they have in researching their teams, competing against colleagues, and hopefully, winning their leagues. Many companies have tried to tap into elements of sports competition as a way of driving their employees to work harder or meet targets with varying degrees of success. One of them, Wireless Zone, which is the largest independent Verizon Wireless franchise in the United States, found its employee engagement solution through an application that takes its cue from the same motivations that make fantasy sports both popular and engaging.

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Hyatt Reservation Center Boosts Employee Productivity with Gamification

Sitting in a call center taking and making calls is the kind of job that many people find repetitive and boring. But at one major American company, an entire department plays games on company time and does so with the full knowledge and consent of management. That company is the Hyatt Hotels Corporation. Encouraging employees to play games, the company found, improved employee engagement in the work by setting goals, which in turn, boosted their productivity.

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3 Basic Principles to Gamify Employee Training

Training employees is an expensive – and time consuming – proposition. Even worse, it’s one that typically has diminished returns. Every year, companies spend big bucks to improve their employees’ skill sets, only to see that as little as 10% of those skills are retained at the end of the year. Fortunately, there’s a better way – one that leaves this outdated, expensive model in the dust.

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GSummit SF 2014 Videos Public Release

GSummit SF 2014 was a resounding success and it is thanks to our awesome community. As it is our mission here at Gamification Co to proliferate the latest and greatest knowledge about the gamification industry, we have begun releasing all of our videos from GSummit SF 2014.

We’ll be posting each of the new releases on our blog but if you want to get each of them immediately, be sure to subscribe to our YouTube channel to get each video as they come.

To kick off our video series, we have Brian Burke, Research Vice President at Gartner shares his thought why organizations need to re-evaluate how they engage and motivate their key communities and what lies ahead for the future of gamification.

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5 More Key Insights from the Enterprise Gamification Forum (Part 2)

Previously, we have discussed 5 key lessons drawn from the Enterprise Gamification Forum that would help organizations successfully deploy gamification. This time, we will look at another 5 key insights that organizations should take heed during the post implementation phase of the system.

  • Review and Reiterate
  • Search and Engage
  • Teaching Complex Topics with Gamification
  • Gamification is a Two-Way Ecosystem
  • Badges are not a band-aid
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Top 12 Pitfalls To Avoid in Managing Enterprise Gamification

Gamification is fast being touted as a panacea for everything from employee engagement to higher productivity, from customer loyalty to effectiveness in teaching. It’s no wonder that more than 70% of Forbes Global 2000 companies have announced plans to deploy gamification in some form or other. As more and more enterprises wake up to the potential of gamification, there is also an increasing frustration with projects that have petered out after the initial hype, with low or no returns, and a growing disillusion with fun at work!

But a closer look at the failures will reveal some simple ground rules which can ensure the success of your gamification initiative. Here are the top 12 pitfalls to be aware of, and avoid, in your quest for successful enterprise gamification:

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The Evolution of Loyalty with Rajat Paharia

Each week on the Gamification Revolution web show, Gabe Zichermann answers all your burning gamification questions LIVE every Monday at 1pm ET/10am PT/1800 GMT at http://gamification.co/live. This week’s show features Rajat Paharia, Founder and Chief Product Officer of gamification platform, Bunchball. Here’s a rundown on some of the topics they spoke about:

  • What should people focus on first when starting to integrate gamification?
  • Why people fear personalized marketing and loyalty.
  • Rajat explains the “unfair value exchange” consumers are believed to have in gamification systems
  • Some examples of “negative” enterprise gamification
  • The current state of gamification in learning management systems


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This will be our last episode of 2012 – so stay tuned for our return on January 11, 1:30 PM with Asi Burak, the Co-President of Games for Change.

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Badgeville Joins Enterprise Gamification Race with Cloud Connectors

Enterprise gamification (aka using game thinking and mechanics to engage employees and partners) is getting more interesting every day. Following on the heels of Bunchball’s moves to connect gamification platforms to major enterprise software, Badgeville today announced a unified enterprise connector initiative. Cloud Connectors makes official their longstanding connection with Omniture, and adds Jive and…

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