It’s one thing to offer gamification incentives to keep customers and employees engaged, but is it really another to offer incentives for job hopefuls? Not according to Saul Minkoff, co-founder of Pulse Savings. Minkoff teamed up with 1-Page, a hiring gamification startup, to change the way members joined his team.
With the consistently sold-out success of our Certification Workshops at GSummit each year, we decided to add a workshop experience to the regular conference agenda FOR ALL ATTENDEES to participate it. We call them Hands-on Labs and they’re going to be one of the best aspects of this year’s event–guaranteed! Each of the 90-minute Labs will offer a limited group…
At Cisco, we use gamification across a number of key programs. One program where we have extensively incorporated gamification techniques is our Social Media Training Program.
During the past two years, the Global Social Media Team at Cisco has invested in our Social Media Training Program. This program offers a unique opportunity for employees and contractors at Cisco to build their social media skillset. And the opportunity to leverage the skills they learn is manifold.
Is Gamification Overrated? Or are we looking at it wrong? In 2011, Gartner predicted that more than 70% of global 2000 organizations would have at least one gamified application by 2014. A year later, in Nov 2012, Gartner also predicted that 80% of the current gamified applications would fail to meet their business objectives, primarily…
The release late last year of the Playstation 4 and its launch titles, such as Knack, were greeted with a great deal of hype and a great deal of sales. For many, successfully launching a new gaming generation rests on the ways new platforms can innovate, evolving games to be entertaining in ways were never imagined before. Typically that means better processing power, new controller inputs, or even more technology integrated into the system. Yet, for the past few years, tech start-up Knack.it Corp has slowly progressed an entirely different sort of platform, one focused on innovating and evolving games in radically new ways. Not for entertainment, their games are for the gamification of business hiring.
This other Knack, founded in 2010 by entrepreneur Guy Halfteck, uses games to identify skills and talents (playfully called knacks) in their players.
Employee engagement if often one of the most overlooked aspects of business management. Indeed, while there has always been a heavy emphasis on keeping customers interested in interacting with the business, there is often no talk of how to keep employees themselves enthusiastic about what they are doing. And this is definitely not going to be good, as employees’ lack of enthusiasm will undoubtedly affect their performance. So, how do you bring back their interest?
Happy new year!
2013 was a fantastic year for gamification and the Gamification Co team. To start off the new year right, we would like to show you some of our top posts from the last year. Check back daily for our top posts in enterprise, education, health, op-eds, and staff pieces.
Starting off the new year, we’d like to share some of the top articles for gamification in enterprise.
Recruiting games are some of the most exciting applications for gamification today. We’ve seen it applied everywhere from the Air Force to big data analytics startups and now a new company has emerged to create games for talent discovery.
Knack is a startup that deeply believes in the mantra “you are how you play” and makes casual games to unveil player traits, soft skills, and behavioral qualities.
Essentially — the games by Knack serve as a medium for behavior observation and will pair you with appropriate recruiters and companies based off your revealed traits.
We invited Knack founder Guy Halfteck to join our Gamification Revolution show to explain the company’s vision and what Knack is capable of. Watch the video below for the full interview.
If you’re interested in trying out these games, check out Knack.it to request an invite.
A few weeks ago, we had a live webinar for GSummit Global that focused on achieving customer engagement with gamification. Today, we’re going to shift gears and take look at how prominent experts Phaedra Boinodiris (IBM), Ryan Mizusaki (Delta), and Ross Smith (Microsoft) have approached gamification as a means of motivating and training their staff.
Moderated by Gabe Zichermann, the following webinar is part 2 of 3 of our GSummit Global Webinar series, so stay tuned for our final webinar early next week.
Nowadays, a growing number of companies encounter the serious challenge of designing the best training program that will lead to employee engagement and improve the bottom line. Businesses also search for fresh and innovative ways to motivate their employees to learn and master crucial skills. Thus, companies are beginning to take a good look at how they run their business and deal with customers. The application of new technologies also serve as a practical way to enhance and ensure quality results in their employee training process.
A great deal of research has been done examining how game based learning has been used with phenomenal success in the world of education to enhance students’ learning experience and now more and more research is being done on how the corporate world is utilizing game based learning to increase job satisfaction, enhance training programs, improve productivity, increase sales, and ultimately drive profits.
Branch Banking and Trust Corporation (or BB&T) is a North Carolina-based bank that operates in more than 1,800 financial centers across the United States. Their services include commercial and retail banking as well as insurance, investments, mortgage, corporate and consumer finance.
BB&T has recently proved to be innovative through the addition of a mobile gaming application into their employee training program, with the purpose of teaching valuable leadership skills based on the premise that Beliefs influence Behaviors, which lead to Results, which influence beliefs, and it cycles on…
The concept of game based learning was developed around ten years ago, and it has become a very popular one in various circles. A very good example of this is in business. Traditionally, business has been associated with boredom, since most of the things done in the name of business are basically routine. This means that there is a lot of room for one to lose their focus and drive especially if they have to do repetitive tasks. Doing training in business also poses challenges to many, since it usually involves the use of very abstract concepts and terms. However, game based learning techniques are starting to emerge as a solution to some of these solutions, specifically for training.
The Gamification Revolution is the only live gamification webcast featuring Gabe Zichermann and fellow gamification experts every week. Be sure to catch our next episode on Thursday, October 31 at 1PM ET/1800 GMT, where we will feature GSummit Global speaker and author of the new book Play at Work: How Games Inspire Breakthrough Thinking, Adam Penenberg.
Remember you can participate in the show if you sign-in and RSVP! Signing in will allow you to receive show reminders, ask questions, and even join Gabe and our guest for a live question.
In this episode, Ryan Mizusaki, GM of Learning at Delta, shares the full story on how Delta arrived at a gamified training solution and its development process to make learning about flight culture get adopted by 98% of Delta’s trainees. Watch the full video below and if you want even more information on this story, visit GSummit Global for Ryan’s full length talk.
The fitness and weight-loss world is being revolutionized by the popular concept of interval training – the concept is as simple as it is effective: alternating bursts of intense activity with intervals of lighter activity instead of steady-state pacing throughout the exercise.
Take walking for example. If you’re in good shape, you might incorporate short bursts of jogging into your regular brisk walks. If you’re less fit, you might alternate leisurely walking with periods of faster walking. Gradually increasing the intensity of your workouts as you physically and mentally adapt to your routine.
Interval training improves your aerobic capacity, strength and endurance; even more importantly, it keeps boredom at bay and makes working out achievable so that you stay motivated to keep your routine up.
Couldn’t we also apply this model to our gamification design for a similar effect on workplace productivity?
