PromiseUP, the Gamification App to Help Keep Promises

Remember the promise you made to your mom that you would call every so often? What about the other time you promised your boss that would not be late for work again? Or that promise you made to yourself that you will quit smoking?

Many individuals are capable of keeping to their promises, but there are also many others who are unable to do so. The fallacy of making promises is that there is no one else besides the person who is being made the promise to that will hold the individual accountable for his or her actions. As there is a lack of an immediate feedback loop, it leaves the individual complacent in accomplishing their tasks and making good on their end of the promise. A new IOS app, PromiseUP aims to change that by helping people to fulfill their promises.

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Chok! Coca-Cola’s Most Successful Hong Kong Marketing Campaign in 35 Years

Coca-Cola has really been innovating with their marketing campaigns worldwide. We saw one Coke vending machine challenge mall visitors to dance for free Coke in South Korea. And another Coke machine challenged commuters to be James Bond in Europe to promote the release of Skyfall. Apparently, Coke isn’t done with using gamification for marketing as the Harvard Business Review blog shed some light on their Chok campaign — an initiative Coca-Cola claims to be the best Hong Kong marketing campaign they’ve accomplished in 35 years.

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