Case Study: eLearning Tourism Training Tool Raised Engagement by 65%

Product eLearning has experienced huge growth in the travel and tourism sector in the last few years. In the UK alone there are over 300 free training courses available to travel agents. Organisations such as SeaWorld, Avis and British Airways have used eLearning as an advertising medium with transparent results and measurable ROI. However, eLearning didn’t just come out of the blue; we created it as a way to solve some problems specific to our problems in training within the travel industry.

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North Korea’s Crap Attempt at Gamified Propaganda: Pyongyang Racers

A Chinese company called Koryo Tours has been commissioned (or forced…who knows) to create a game simulating a driving tour around Pyongyang called Pyongyang Racers. You’re placed in a nondescript car and need to drive around this ghost-town of a city to collect oil barrels and stamps to see monuments in Pyongyang. After taking about  45 minutes to finish this crude game, I’ve come to the conclusion that Pyongyang Racers is one of the worst gamified marketing efforts I’ve ever seen.

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