Hackers aren’t just breaching firewalls—they’re breaching minds. As cyber threats increasingly target human behavior, companies must rethink their defenses through the lens of behavioral science, cognitive biases, and gamification. That’s why we’re convening the top minds in cognitive security for a new webinar series—because solving these challenges takes more than tech. It takes collaboration.
Incorporating game mechanics into education is more than just a trend—it’s a proven method for…
It’s not just the US dollar that’s feeling the pinch of inflation – loyalty programs…
This year I got a pretty amazing birthday present: a public example of highly effective…
Hackers aren’t just breaching firewalls—they’re breaching minds. As cyber threats increasingly target human behavior, companies must rethink their defenses through the lens of behavioral science, cognitive biases, and gamification. That’s why we’re convening the top minds in cognitive security for a new webinar series—because solving these challenges takes more than tech. It takes collaboration.
Incorporating game mechanics into education is more than just a trend—it’s a proven method for enhancing student engagement, motivation, and retention. From improving homework completion rates to boosting attention in students with ADHD, gamification has demonstrated its effectiveness across diverse learning environments. Below are ten compelling case studies showcasing the power of gamified learning: 1….
It’s not just the US dollar that’s feeling the pinch of inflation – loyalty programs too have been increasingly caught in a spiral of “less for more”. Though it’s a lot more frustrating to see your cash balance erode at the gas pump or supermarket, it’s also problematic when something you’ve been saving up for…
This year I got a pretty amazing birthday present: a public example of highly effective health gamification. Namely, Ohio’s Vax a Million campaign, which is giving away $1M per week to residents that get vaccinated. Vaccinations jumped 28% total, with weekly vaccinations increasing by over 50% week over week, according to the state. Maryland and New…
In the decade-ish since the second coming of social media, global democracy has been severely impaired by the spread of fake news. I believe that using gamification techniques could substantially retard this phenomenon and reset the balance. N.B. I’m using “fake news” to refer to things which are actually fake, not things that are true…
It wasn’t long ago when marketing choices were relatively few and messages were simple. Companies pitched their products via the old standby of print advertising. Eventually, broadcast advertising emerged as the surefire way to bring a product to the attention of the largest captive audience. But the digital age has eclipsed the broadcast age and…
Gamification has been used by schools and private business as a way to make learning more fun. Now, insurance companies are using the technique to change people’s behavior toward maintaining their health, according to Healthcare Dive. The idea is that the more individuals who pursue healthier lifestyles, the less burden they place on health insurance…
At this year’s Games for Change, Jesse Schell of Schell Games showed off his company’s newest idea for making chemistry more approachable for middle and high school students — Happy Atoms, a mixed reality, lego-like experience that asks people to explore atom formation through play. G.Co was fortunate enough to speak with Jesse last week…
While gamification is no longer a revolutionary way of training employees, the start-up GamEffective is claiming that their take on the trend is a fresh one. The company, which operates out of offices in both North Carolina and Israel, boasts some large-scale customers like Microsoft and Ebay. They’re confident in their ability to boost employee performance across the board with their no-code integration.
According to North American labor statistics, employee turnover is at an all-time high in today’s workplace, and the implications for the contact center industry are significant, considering its reputation for being a volatile employment segment with a lower median employment age, high-stress work environment, and lower than average remuneration.
This workforce dynamic has created opportunities for applying the theories of game mechanics, or gamification, to the real-world problem of retaining valued agents. And at the epicenter of the contact center workforce is the agent.
Unique attributes and skills are required of agents in a contact center environment, e.g., infinite patience, finely-honed communication skills, and a superior ability to prioritize and organize their workload.
Revolutionizing the Call Center Workplace One Agent at A Time Last week, we featured nGUVU’s VP of product strategy, Pascal Leclerc to talk about how nGUVU’s platform help to create a better workplace environment for contact center agents. Using a combination of game mechanics, social interaction features and behavioral analytics, nGUVU helps motivate agents to achieve their goals…
Highlights From This Year’s Games For Change Last week, Games For Change had their 13th annual festival at the New School’s Parsons School of Design. New to the festival this year were three featured tracks participants could focus on: the Games for Learning Summit; health and neuroscience; and civics and social change. Gamification.Co was lucky enough to attend,…
Yellowstone National Park is one of the most popular of the nation’s 409 national parks, drawing visitors from across the country and around the world. But not everyone who visits Yellowstone understands the wildlife that make these parks home. Recently, two well-meaning tourists driving through Yellowstone came upon a baby bison standing in the middle of the road. Fearing that the calf was cold and at risk of dying from exposure, they packed the bison into their SUV and drove it to a ranger station seeking help, according to Time. That was a mistake.
McDonald’s will use a new meal prep training system for its staff this fall McDonald’s customers in the United Kingdom will soon notice subtle changes in how their meals are prepared. To carry out these seemingly small changes, corporate leaders are making some big changes in how they train their managers. In order to bring all…
